UX Design
BasedApp Website
Project Overview
The BasedApp.io website was designed and built in Framer to establish a strong online presence for the product. Due to tight deadlines, the focus was on creating a high-impact, functional site that clearly communicated the platform’s features, particularly its crypto-to-card payment system.
MY ROLE
UI Design
Prototyping
Framer
Visual Identity
Web Design
DURATION
2023- 2025
The Problem
With no existing website, BasedApp.io needed a clear, engaging, and easy-to-navigate site to educate users and drive adoption. The challenge was to quickly develop a visually compelling website while ensuring content remained concise and informative.
Goals
• Build the website from the ground up with a focus on clarity and conversion.
• Communicate BasedApp.io’s core value proposition in a way that resonates with crypto and non-crypto users.
• Ensure fast deployment by designing and developing directly in Framer, skipping traditional wireframing.
• Introduce BasedApp.io to new users and drive sign-ups through clear messaging and engaging design.
Research & Insights
• Stakeholder discussions guided the website’s content structure and design direction.
• The design prioritized scannability, accessibility, and clear messaging to help new users understand the product quickly.
Design Process
• Instead of wireframing, the design was built directly in Framer for a faster turnaround.
• A bold, modern layout was used to highlight key features, with interactive elements enhancing engagement.
• Iterations were made based on stakeholder feedback, ensuring alignment with the brand’s vision.
Results & Impact
The BasedApp.io website successfully launched on a tight timeline, delivering a clean, modern, and responsive design that effectively communicates the product’s purpose. The Framer-based development approach allowed for faster iteration cycles while maintaining a polished user experience.
Without specific metrics, we measured success through:
• Positive stakeholder feedback – The team praised the improved clarity and modern aesthetics.
• Better user engagement – Early testers found the site easier to navigate and interact with.
• Optimized launch timeline – Framer’s no-code capabilities enabled rapid execution without sacrificing quality.